Marcello Valente
Creative direction & design. I build cool brands at the intersection of idea, culture and memory.
Selected work
about
Always curious.
Always learning.
I'm Marcello Valente, a creative director and designer born in Rio de Janeiro. I work with brands, agencies, studios and founders. To me, design is expression and connection. I work across creative direction, campaigns, visual identity and web design. I like pushing limits without losing clarity. The rest is in the work
services
I set the vision and make sure it reaches the end intact, guiding the people who make it.
includes
- 01Art Direction
- 02Creative Oversight
- 03Creative Reviews
- 04Client Presentations
- 05Production Supervision
- 06Team Leadership
I come up with the idea that moves the brand, and the plan to make it happen out in the world, on the street or online.
includes
- 01Campaign Concept
- 02Brand Activation
- 03Guerrilla Action
- 04Brand Experience
- 05Earned Media
- 06Launch
Before deciding how a brand looks, I decide what it says, to whom, and in what voice.
includes
- 01Immersion & Diagnosis
- 02Competitor Analysis
- 03Audience & Personas
- 04Positioning
- 05Purpose, Values & Personality
- 06Brand Architecture
- 07Tone of Voice
- 08Naming
I design the whole visual system, and the rules that keep it standing anywhere it goes.
includes
- 01Logo System
- 02Typography
- 03Color Palette
- 04Graphic Elements & Iconography
- 05Photography Direction
- 06Applications
- 07Brand Guidelines
I design the interface and write the code. The site goes from sketch to live without changing hands.
includes
- 01Research & Information Architecture
- 02Wireframes
- 03Interface Design (UI)
- 04Design System
- 05Prototype
- 06Responsive Design
- 07Site & App Development
contact
Like what you see? Get in touch.
based in
Rio de Janeiro, Brazil
--:-- · GMT-3
availability
Open to new projects